The Fine Print

Privacy Policy

Last updated: August 2026

01 — What We Collect

Account information: when you create an account or sign in with Google, we receive your name and email address. If you register with an email and password, your password is stored only in hashed form and is never visible to us.

Order information: to fulfill a purchase we collect your name, email address, shipping address, and the contents of your order. Card details are entered directly with our payment processor and never reach our servers.

Cart and marketing information: if you save your cart or subscribe to our newsletter, we store the email address you provide along with your marketing consent, so we can send you drop announcements and cart reminders.

Reviews: when you post a review as a verified buyer, we store your display name, rating, testimony, any photo you upload, and the email address associated with your account.

Support conversations: messages you send through our on-site chat assistant are processed to generate a response.

02 — How We Use It

We use your information to process and ship your orders, send order confirmations and shipping updates, respond to your questions, verify that reviewers actually purchased the item they are reviewing, issue loyalty rewards, and — only if you have consented — send marketing email.

We do not sell your personal information, and we do not share it with third parties for their own marketing purposes.

03 — Service Providers

We rely on a small number of third parties to run this store. Payments are processed by Stripe, which handles your card details under its own privacy policy. Our site, database, and email delivery run on our application platform. Our on-site chat assistant is powered by a third-party AI provider. Our Instagram feed is retrieved from Meta.

These providers process your information only as needed to deliver their service to us.

04 — Cookies & Local Storage

We use cookies and browser storage for essential functions: keeping you signed in, remembering the contents of your cart, and recording that you have dismissed our newsletter popup. Disabling these may prevent parts of the store from working.

05 — Marketing Email

We send marketing email only to people who have opted in. Every marketing message includes an unsubscribe link, and you can opt out at any time by using that link or by emailing us. Transactional messages about an order you placed — confirmations and shipping updates — are not marketing and will still be sent.

06 — Data Retention

We keep order records for as long as needed to fulfill the order and to meet our tax and accounting obligations. Account, cart, and subscriber records are kept until you ask us to delete them.

07 — Your Rights

You may request a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it. To make a request, email support@madenewmerch.com from the address associated with your account. We will respond within a reasonable period.

Depending on where you live, you may have additional rights under laws such as the GDPR or the CCPA, including the right to object to certain processing and the right not to be discriminated against for exercising your rights.

08 — Children

This store is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, contact us and we will delete it.

09 — Security

We take reasonable measures to protect your information, including encrypted connections and restricted administrative access. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10 — Changes to This Policy

We may update this policy from time to time. When we do, we will revise the date at the top of this page. Continued use of the store after a change constitutes acceptance of the updated policy.

Questions about your data? Email support@madenewmerch.com. For our terms of sale, see our Terms & Legal page.